We offer this solution to clients who want to an independent and unbiased answer to a particular question regarding their market or operational environment. This may include questions pertaining to but not limited to market satisfaction, market viability of a product or service, product or service offering gaps, or competitor analysis.
To carry out market research, we use Industry standard methods (manual or electronic questionnaires, focus group discussions, mystery shopper and interviews) to come up with the required answers.
Over and above the market research described above, we also undertake comprehensive feasibility
studies to determine the viability of projects e.g. new branch establishment, agency banking outlets or mobile banking. The output of the feasibility studies is a report that answers on whether a project is operationally and financially viable or not.